Wilburn Thomas took a hard look at their core brand and implemented an across-the-board unification program. Sticking to a developed logo and color palette is one way of building brand recognition, but they wanted to go a little further. WT wanted their identity collateral to make an impression that was worthy of the work they do and the quality that they can deliver to a potential client. This approach called for some special treatment. Something that can be admired not only with the eyes but with the sense of touch as well. When it comes to printed collateral, design is in the details. Printed on Neenah 25% cotton stock, the letterhead has a nice substantial weight and feel. The business card dimensions are slimmer than standard but are a hefty 24pt. FiberMark Touché Cover. When they’re not being used as coasters, they feel almost suede-like and luxurious. Printed with matte silver ink, they illicit a hint of glimmer.

Agency: Wilburn Thomas
Account Director: Lawrence Neisler
Creative Team: Kristen Althoff, Guss Tsatsakis, Andrew Walensa