Looking at the energy drink market you would think that all consumers are 18-25 and completely dedicated to jumping off things. Realistically, you’ll be more likely to find consumers spending their time trying to stay awake through a marathon PowerPoint presentation. In our assessment of Solixir we discovered the target audiences were more concerned with their work goals than their leisure activities. So we focused on the need states that most people experience throughout their normal work day. In the wake of “The Working Dead” outbreak, we created the Solixir Department of Optimal Performance(SDOP) to inoculate the public. On the street missions consisted of “Working Dead” zombies being contained and monitored while the SDOP provided product samples to prevent further contagion.

Agency: Wilburn Thomas
Account Director: Lawrence Neisler
Creative Director: Charlie Egan
Creative Team: Michael Tomasino, Guss Tsatsakis, Andrew Walensa
Copywriter: Ross Buchanan
Photographer: Ross Feighery