FEW is a premium small batch distillery located in the birthplace of the temperance movement, Evanston, Illinois. Ironically named after temperance leader Frances E Willard, FEW presented us with the challenge of partnering a Victorian aesthetic with the product’s Chicago roots. The 1893 World’s Columbian Exposition was the key we needed. The inspiration provided striking and iconic imagery, while also helping to mold the voice and feel that would come to define the FEW brand. Since its release in 2011 FEW has been a stand out in the small batch spirits market, garnering attention and awards for both the product and its distinctive design.

Agency: Wilburn Thomas
Account Director: Lawrence Neisler
Creative Team: Kristen Althoff, Guss Tsatsakis, Andrew Walensa
Copywriter: Ross Buchanan
Illustrator: Donovan Foote

2012 American Package Design Award: Label Design
2012 Neenah UnShow Competition: Label Design
2012 San Francisco World Spirits Packaging Design Awards, Silver: Label Design
2011 W³ Awards, Gold: Website
2011 Davey Award, Gold: Website
2012 Communicator Award: Website
2012 Package Design Magazine (July/August Cover): Few Spirits
2012 TheDieline.com, “Trending: Hipster Edition”: Few Spirits