When Chicago Area Pediatricians approached us to update their branding, we were excited to deliver print collateral and a web presence to match their good-natured friendliness and well-respected position in the community. As one of the most established practices in the area, we didn’t want to just design a logo or website without creating a brand character that families could connect with. Playful without being childish, we delivered a contemporary representation of their accomplished nature with an innocent sophistication. With a swipe of the scroll wheel, children can explore the depths of this miniature eco-system while their parents can instantly access important information by clicking the side navigation. Our friendly vertical layout both entertains and informs.

Agency: Wilburn Thomas
Account Director: Lawrence Neisler
Creative Team: Kristen Althoff, Guss Tsatsakis, Andrew Walensa

2011 W³ Awards, Silver: Website