Channel Economics are so much more than consultants, so they were in need of a re-brand that killed “consultant speak” forever. Striving to change the way they connect to their clients, Channel Economics was taught to speak in the voice of the customer. Through the use of anecdotal case studies, CE told the story of the buyer, helping the audience connect with the company.

Agency: Wilburn Thomas
Account Director: Lawrence Neisler
Creative Team: Kristen Althoff, Guss Tsatsakis
Copywriter: Laurence Minsky

2009 GDUSA American Graphic Design Award: Identity